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Voyage to excellence is journey of thousand miles and we are delighted to have our third generation of entrepreneurs entering into tea industry. Born in Shri Dungargarh village of Bikaner district in Rajasthan, Bhikamchandji Sethia comes from a traditional Marwadi family with classic Dhoti-Chola-Topi dress up and zeal for ambit beyond the current. He started career in tea wholesale business in 1965 serving the then biggest firm at Kolkata, the tea capital of India and later moved to Indore for phased expansion and sales growth in year 1968 and then came to Jalgaon in year 1971 with next round of expansion to unfold hidden potential of Jalgaon being geographically central city in India and having easy access to entire nation.

Generous whole-hearted approach, willingness to lift community members, making networked bonding of strength and trust empowered him to guide and mentor numerous willing to set own business colleagues in this industry in Jalgaon region. He pioneered, triggered and helped making Jalgaon as largest Tea wholesale business hub right in 1970s and had buyers from all across Maharashtra including Mumbai and all major places. His bounty of unconditional support famed him name ‘Babaji’ adoring as most respected and trusted person in this industry, the community and circles.

His journey in this field got fuel of strength with his socializing skills and ability to attach and relate himself with fellow members. His preserved sisters and colleague relationships are amongst most highlighting perspective of highest living standards how life can simplify with good socializing. Even today nearing 4 decades, he is remembered by this industry, the suppliers and the community for the best trust levels, the concrete foundation work he has done and the cultural heritage he has set up for this family.

Change is permanent and journey of life is never unlimited. He took his last breath on 19th April 1985 to holy abode and laid down deep foundation of happiness and satisfaction first as key principles of life and his vision of life is now being echoed by generation next including the third generation entering in with full energy, professionalism and ecstasy.

Rajkumar Sethia, his elder son took the business charge at early age while appearing in SSC exam and has taken the entire group activity to all new heights. Graduate from Pune University, he is a iconic personality with strong bonding and socializing skills and ability to dream new tomorrow. He always value business with trust as primary element and has been a strong mentor for the other family members right from their upbringing to making their marriages a grand one and nurturing their post-marriage relationships too.

He adopts a very unique methodology in business by adopting himself as a member of customer/ client family and then give the best selling that would trigger revenue growth for the buyer as well. Whatever the lure or selling margin may be, he never sales anything unless he finds real confidence and ability in the buyer to make this sale happen for him. He is very close and well connected with his clients and suppliers and is popularly abbreviated as ‘Rajubhai’ in his line of business. He has heritage of business house Gaddi and has highest customer retention of over 3 decades and even above. He is beloved by his office mates and co-workers for mercy and affection and care he takes for them and has only business house having employee retention of over 4 decades. Socially, he is troubleshooter of all problems and solution host for every community member.

Umesh, IT professional by work and science graduate by education, younger brother of Rajkumar is a passionate technology evangel who has set all new path for the group in the field of Information technology and services. Santronix, established in year 1995 is our IT flagship unit and it has setup all new benchmarks of software and IT services and is marked up as proud eminent IT company in the field with its deep roots connected with clients and retention of over two decades. Along with business growth, Santronix has uphold its cultural heritage of community serving with its devised new IT based solutions and services poising new arena community information systems.

Mukesh, based in Surat and commerce graduate and youngest brother of Rajkumar is a trade champ and has achieved all new heights of unique selling propositions of trading and servicing by offering unique set of services in trade and utility servicing. Strong devoted community service Rotarian by socializing and 24x7 available for his friends, he is sweetly known as ever memory friend and always available supporter for every execution of family and his close circle as well.

Liberalization and growth parameters took the group in scaling up operations and his son Niraj and daughter in law Shilpa have now joined the core team. S. P. Jain PGD holder by education, Niraj is a die-hard cricket player and team fan and football lover and has crazy taste buds for instant food and equally for gym work out and doing physical activity. Niraj is tech-savvy and chess lover and has broad vision ahead for gearing the group into next levels with active collaboration and expansion. He believes in philosophy of entrepreneurship through vertical growth and has a lucid approach to business network communication. His ideal goal for success in business is introduction of skilled pool of manpower and use latest technology based machinery and making business friends to actively scale revenue opportunities. He is hard dashing dazzle to achieve ambition and is passionate personality to emboss imprint in galore of business circles.

Shilpa, a ranker Chartered Accountant by profession, having practiced and actively served at PWC and various other big establishments is our keen new ace of spades professional in the management to ensure steady, prosperous and aligned growth and scaling with business first approach. She is a practicing Chartered accountant and works in GST, Income tax, international taxation along with Arbitration. Sturdy business fundamentals, consistently effort oriented, mission devoted, always cheerful, strongly bonded in relationships and workaholic to achieve passionate things in life are extra-ordinary qualities of Shilpa to conquer new dawn of prosperity in our group.

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